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Nailya Ordabayeva

Prof. Ordabayeva studies how social and sensory perceptions influence consumers' purchase decisions.

Social hierarchy and status

Social hierarchy and status

Political ideology influences how consumers differentiate in the hierarchy

Sensory perception

Sensory perception

Portion size perceptions of chefs at Paul Bocuse culinary institute

Boston College

Boston College

Consumer Insights Panel Lab

Sensory perception

Sensory perception

Package size perceptions influence how much we buy and consume

Social perception

Social perception

Inequality shapes status competition at the bottom of the pyramid

Area of Expertise #1

Social Perception

Area of Expertise #2

Sensory Perception

Google Scholar

Link to author page

Papers

Back to all research

Goor, Dafna, Anat Keinan, and Nailya Ordabayeva, “Historizing the Present.” Conditionally accepted at the Journal of Consumer Psychology.

 

Kopalle, Praveen, Jesse Burkhardt, Kenneth Gillingham, Lauren Grewal, and Nailya Ordabayeva (2023), “Delivering Affordable Clean Energy to Consumers.” Accepted at the Journal of the Academy of Marketing Science (Special Issue on Addressing the Greatest Global Challenges with a Marketing Lens).

​

Cakanlar, Aylin and Nailya Ordabayeva, "How Economic System Justification Shapes Demand for Peer-to-Peer Providers." Journal of Consumer Psychology, 33 (3), 602-12.

 

Lisjak, Monika* and Nailya Ordabayeva*, "How Political Ideology Shapes  Preferences for Observably Inferior Products" (*equal authorship). Journal of Consumer Research. 49 (6), 1014-31.

​

Chen, Qihui, Yajin Wang, and Nailya Ordabayeva, "The Mate Screening Motive: How Women Use Luxury Consumption To Signal to Men." Journal of Consumer Research, 50 (2), 303-21.

​

Ordabayeva, Nailya, Lisa A. Cavanaugh, and Darren W. Dahl (2022), “The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands.” Journal of Marketing, 86 (November), 70-92.

 

Fernandes, Daniel*, Nailya Ordabayeva*, Kyuhong Han, Jihye Jung, and Vikas Mittal (2022), "How Political Identity Shapes Customer Satisfaction" (*equal authorship). Journal of Marketing, 86 (November), 116-134.

 

Ordabayeva, Nailya and Monika Lisjak (2022), "Perceiving, Coping with, and Changing Economic Inequality in the Marketplace."Journal of Consumer Psychology, 32 (January), 165-174.

​

Ordabayeva, Nailya, Monika Lisjak, and Aziza C. Jones (2022), "How Social Perceptions Influence Consumption for Self, for Others, and Within the Broader System." Current Opinion in Psychology, 43 (February), 30-35.

​

Goor, Dafna, Anat Keinan, and Nailya Ordabayeva (2021), "Status Pivoting." Journal of Consumer Research, 47 (6), 978-1002.

​

Dubois, David, SungJin Jung, and Nailya Ordabayeva (2021), "The Psychology of Luxury Consumption," Current Opinion in Psychology, 39 (June), 82-87.

​

Desmichel, Perrine, Nailya Ordabayeva, and Bruno Kocher (2020), “What If Diamonds Did Not Last Forever? Signaling Status Achievement through Ephemeral versus Iconic Luxury Goods.” Organizational Behavior and Human Decision Processes, 158 (May), 49-65. 

 

Goor, Dafna, Nailya Ordabayeva, Anat Keinan, and Sandrine Crener (2020), “The Impostor Syndrome from Luxury Consumption,” Journal of Consumer Research, 46 (6), 1031-51. 

​

  • Finalist for the 2023 Journal of Consumer Research Best Article Award.

  • Winner of the Journal of Consumer Research Ferber Award Honorable Mention.

  • Winner of the Nicosia Best Competitive Paper Award Honorable Mention at the Association for Consumer Research Conference.

  • Winner of the Best Paper Award at the European Association for Consumer Research Conference.

  • Winner of the Best Paper Award at the Monaco Symposium on Luxury.

  • Winner of the Best Paper 3rd Place Award at the LVHM-SMU Luxury Research Conference.

 

Ordabayeva, Nailya (2019), "Similar but Unequal: Political Polarization in the Effects of Perceived Social Similarity on Support for Redistribution," Journal of Experimental Social Psychology, 84 (September), 103811.

​

Ordabayeva, Nailya and Raji Srinivasan (2019), "The Effect of Salience of the Sound of Food on Consumption," Appetite, 138 (July), 260-268.

​

Ordabayeva, Nailya and Daniel Fernandes (2018), “Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy,” Journal of Consumer Research, 45 (August), 227-250.

​

  • Lead article.

 

Ordabayeva, Nailya and Daniel Fernandes (2017), “Similarity Focus and Support for Redistribution,” Journal of Experimental Social Psychology, 72 (September), 67-74. 

​

Chandon, Pierre and Nailya Ordabayeva (2017), “The Accuracy of Less: Natural Bounds Explain Why Quantity Decreases are Estimated More Accurately than Quantity Increases,” Journal of Experimental Psychology: General, 146 (2), 250-268. 

​

Ordabayeva, Nailya and Pierre Chandon (2016), “In the Eye of the Beholder: Visual Biases in Package and Portion Size Perceptions,” Appetite, 103 (August), 450-457.

 

Cornil, Yann, Nailya Ordabayeva, Ulrike Kaiser, Bernd Weber and Pierre Chandon (2014),“The Acuity of Vice: Attitude Ambivalence Improves Visual Sensitivity to Increasing Portion Sizes,” Journal of Consumer Psychology, 24 (2), 177-187. 

​

Askegaard, Soren, Nailya Ordabayeva, Pierre Chandon, Tracy Cheung, Zuzana Chytkova, Yann Cornil, Canan Corus, Julie A. Edell Britton, Astrid Franziska Junghans, Dorthe Brogaard Kristensen, Daniele Mathras, Ilona Mikkonen, Elizabeth G. Miller, Nada Sayarh, and Carolina Werle (2014), “Moralities in Food and Health Research,” Journal of Marketing Management, 30 (17-18), 1800-1832. 

​

Ordabayeva, Nailya and Pierre Chandon (2013), “Predicting and Managing Consumers’ Package Size Impressions,” Journal of Marketing, 77 (September), 123-137.

 

Burroughs, James E., Lan Nguyen Chaplin, Mario Pandelaere, Michael Norton, Nailya Ordabayeva, Alex Gunz and Leslie Dinauer (2013), “Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society,” Journal of Public Policy and Marketing, 32 (1), 18-31. 

​

Ordabayeva, Nailya and Pierre Chandon (2011), “Getting ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers,” Journal of Consumer Research, 38 (June), 27-41.

​

  • Winner of the 2014 Journal of Consumer Research Best Article Award. 

  • Featured in the Journal of Consumer Research Curation on Social Influence.

​

Chandon, Pierre and Nailya Ordabayeva (2009) “Supersize in 1D, Downsize in 3D: Effects of Spatial Dimensionality on Size Perceptions and Preferences,” Journal of Marketing Research, 46 (6), 739-53.

​

  • Finalist for the Best Paper Award at the London Business School Transatlantic Doctoral Conference.

  • Finalist for the Syntec Management Consulting Best Paper Award in marketing and decision science.  

​

Caprioli, Sara, Christoph Fuchs, and Nailya Ordabayeva, "Brand Prominence." Working paper.

​

Goor, Dafna, Anat Keinan, and Nailya Ordabayeva, "Personal Documentation." Working paper.

​

Goor, Dafna, Anat Keinan, and Nailya Ordabayeva, “Historizing the Present.” Conditionally accepted at the Journal of Consumer Psychology.

 

Kopalle, Praveen, Jesse Burkhardt, Kenneth Gillingham, Lauren Grewal, and Nailya Ordabayeva (2023), “Delivering Affordable Clean Energy to Consumers.” Accepted at the Journal of the Academy of Marketing Science (Special Issue on Addressing the Greatest Global Challenges with a Marketing Lens).

​

Cakanlar, Aylin and Nailya Ordabayeva, "How Economic System Justification Shapes Demand for Peer-to-Peer Providers." Journal of Consumer Psychology, 33 (3), 602-12.

 

Lisjak, Monika* and Nailya Ordabayeva*, "How Political Ideology Shapes  Preferences for Observably Inferior Products" (*equal authorship). Journal of Consumer Research. 49 (6), 1014-31.

​

Chen, Qihui, Yajin Wang, and Nailya Ordabayeva, "The Mate Screening Motive: How Women Use Luxury Consumption To Signal to Men." Journal of Consumer Research, 50 (2), 303-21.

​

Ordabayeva, Nailya, Lisa A. Cavanaugh, and Darren W. Dahl (2022), “The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands.” Journal of Marketing, 86 (November), 70-92.


Fernandes, Daniel*, Nailya Ordabayeva*, Kyuhong Han, Jihye Jung, and Vikas Mittal (2022), "Political Identity and Customer Satisfaction" (*equal authorship). Journal of Marketing, 86 (November), 116-134.

​

Ordabayeva, Nailya and Monika Lisjak (2022), "Perceiving, Coping with, and Changing Economic Inequality in the Marketplace." ournal of Consumer Psychology, 32 (January), 165-174.

 

Ordabayeva, Nailya, Monika Lisjak, and Aziza C. Jones (2022), "How Social Perceptions Influence Consumption for Self, for Others, and Within the Broader System." Current Opinion in Psychology, 43 (February), 30-35.

​

Goor, Dafna, Anat Keinan, and Nailya Ordabayeva (2021), "Status Pivoting." Journal of Consumer Research, 47 (6), 978-1002.

 

Dubois, David, SungJin Jung, and Nailya Ordabayeva (2021), "The Psychology of Luxury Consumption," Current Opinion in Psychology, 39 (June), 82-87.

​

Desmichel, Perrine, Nailya Ordabayeva, and Bruno Kocher (2020), “What If Diamonds Did Not Last Forever? Signaling Status Achievement through Ephemeral versus Iconic Luxury Goods.” Organizational Behavior and Human Decision Processes, 158 (May), 49-65. 

 

Goor, Dafna, Nailya Ordabayeva, Anat Keinan, and Sandrine Crener (2020), “The Impostor Syndrome from Luxury Consumption,” Journal of Consumer Research, 46 (6), 1031-51.

​

  • Finalist for the 2023 Journal of Consumer Research Best Article Award.

  • Winner of the Journal of Consumer Research Ferber Award Honorable Mention.

  • Winner of the Nicosia Best Competitive Paper Award Honorable Mention at the Association for Consumer Research Conference.

  • Winner of the Best Paper Award at the European Association for Consumer Research Conference.

  • Winner of the Best Paper Award at the Monaco Symposium on Luxury.

  • Winner of the Best Paper 3rd Place Award at the LVHM-SMU Luxury Research Conference.

 

Ordabayeva, Nailya (2019), "Similar but Unequal: Political Polarization in the Effects of Perceived Social Similarity on Support for Redistribution," Journal of Experimental Social Psychology, 84 (September), 103811.

​

Ordabayeva, Nailya and Daniel Fernandes (2018), “Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy,” Journal of Consumer Research, 45 (August), 227-250.

​

  • Lead article.

 

Ordabayeva, Nailya and Daniel Fernandes (2017), “Similarity Focus and Support for Redistribution,” Journal of Experimental Social Psychology, 72 (September), 67-74. 

​

Burroughs, James E., Lan Nguyen Chaplin, Mario Pandelaere, Michael Norton, Nailya Ordabayeva, Alex Gunz and Leslie Dinauer (2013), “Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society,” Journal of Public Policy and Marketing, 32 (1), 18-31. 

​

Ordabayeva, Nailya and Pierre Chandon (2011), “Getting ahead of the Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier Consumers,” Journal of Consumer Research, 38 (June), 27-41.

​

  • Winner of the 2014 Journal of Consumer Research Best Article Award. 

  • Featured in the Journal of Consumer Research Curation on Social Influence.

​

Ordabayeva, Nailya and Raji Srinivasan (2019), "The Effect of Salience of the Sound of Food on Consumption," Appetite, 138 (July), 260-268.

​

Chandon, Pierre and Nailya Ordabayeva (2017), “The Accuracy of Less: Natural Bounds Explain Why Quantity Decreases are Estimated More Accurately than Quantity Increases,” Journal of Experimental Psychology: General, 146 (2), 250-268. 

​

Ordabayeva, Nailya and Pierre Chandon (2016), “In the Eye of the Beholder: Visual Biases in Package and Portion Size Perceptions,” Appetite, 103 (August), 450-457.

 

Cornil, Yann, Nailya Ordabayeva, Ulrike Kaiser, Bernd Weber and Pierre Chandon (2014),“The Acuity of Vice: Attitude Ambivalence Improves Visual Sensitivity to Increasing Portion Sizes,” Journal of Consumer Psychology, 24 (2), 177-187. 

​

Askegaard, Soren, Nailya Ordabayeva, Pierre Chandon, Tracy Cheung, Zuzana Chytkova, Yann Cornil, Canan Corus, Julie A. Edell Britton, Astrid Franziska Junghans, Dorthe Brogaard Kristensen, Daniele Mathras, Ilona Mikkonen, Elizabeth G. Miller, Nada Sayarh, and Carolina Werle (2014), “Moralities in Food and Health Research,” Journal of Marketing Management, 30 (17-18), 1800-1832. 

​

Ordabayeva, Nailya and Pierre Chandon (2013), “Predicting and Managing Consumers’ Package Size Impressions,” Journal of Marketing, 77 (September), 123-137.

​

Chandon, Pierre and Nailya Ordabayeva (2009) “Supersize in 1D, Downsize in 3D: Effects of Spatial Dimensionality on Size Perceptions and Preferences,” Journal of Marketing Research, 46 (6), 739-53.

​

  • Finalist for the Best Paper Award at the London Business School Transatlantic Doctoral Conference.

  • Finalist for the Syntec Management Consulting Best Paper Award in marketing and decision science.  

​

Caprioli, Sara, Christoph Fuchs, and Nailya Ordabayeva, "Brand Prominence." Working paper.

​

Goor, Dafna, Anat Keinan, and Nailya Ordabayeva, "Personal Documentation." Working paper.

Ordabayeva, Nailya, Aylin Çakanlar, and Daniel Fernandes (2023), “How Political Ideology Shapes Consumption Decisions,” in Cait Lamberton, Derek D. Rucker, and Stephen A. Spiller (Eds.), Cambridge Handbook of Consumer Psychology, in press.

 

Dubois, David and Nailya Ordabayeva (2015), “Social Hierarchy, Social Status and Status Consumption,” in Michael I. Norton, Derek D. Rucker, and Cait Lamberton (Eds.), Cambridge Handbook of Consumer Psychology, pp. 332-367. New York, NY: Cambridge University Press.

​

​Ordabayeva, Nailya and Pierre Chandon (2017), “Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing” in Michael R. Solomon and Tina Lowrey (Eds.), Routledge Companion to Consumer Behavior, pp. 65-81. London, UK: Routledge.

​

Chandon, Pierre and Nailya Ordabayeva (2017), “Judging the Size of Food Portions and Packages: Errors and Remedies” in Reference Module in Food Science, Elsevier.

​

Papers

Research area #1: Social perception

Research area #2: Sensory perception

Book Chapters

Book Chapters

Book chapters

Ordabayeva, Nailya, Aylin Çakanlar, and Daniel Fernandes (2023), “How Political Ideology Shapes Consumption Decisions,” in Cait Lamberton, Derek D. Rucker, and Stephen A. Spiller (Eds.), Cambridge Handbook of Consumer Psychology, in press.

​

​Ordabayeva, Nailya and Pierre Chandon (2017), “Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing” in Michael R. Solomon and Tina Lowrey (Eds.), Routledge Companion to Consumer Behavior, pp. 65-81. London, UK: Routledge.

​

Chandon, Pierre and Nailya Ordabayeva (2017), “Judging the Size of Food Portions and Packages: Errors and Remedies” in Reference Module in Food Science, Elsevier.

​

Dubois, David and Nailya Ordabayeva (2015), “Social Hierarchy, Social Status and Status Consumption,” in Michael I. Norton, Derek D. Rucker, and Cait Lamberton (Eds.), Cambridge Handbook of Consumer Psychology, pp. 332-367. New York, NY: Cambridge University Press.

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